Pop label Whatever Music, wants to create its own signature in the music world. Since its inception in 2006, the label, under the leadership of president Thomas Gorman, has been building its infrastucture - beginning with its executives and company policies.
As with its affiliate/sister labels under TYAD Music Group, Whatever Music has a wealth of opportunities for its artists through concerts promotions /events at TYAD ALIVE! and TM Total Events, movies at TYAD Pictures Studios, along with media device and merchandise companies - all owned by parent corporation TYAD Media Corp (TM Corp). Additionally, through the affiliate companies of TM Corp, Whatever's artists also have access to more films, animation and television through 3-Media Entertainment Group and the entities of entertainment-based real estate/property development company, Holden Media Development.